Business Strategy & Insight

In the Exit Game, Don’t Forget About Branding

I recently sat down with Evelyn Ashley, Managing Partner, and John Monahon, Partner, of Trusted Counsel, a corporate and intellectual property law firm in Atlanta. Evelyn and John produce In Process, a bi-weekly radio broadcast on Newstalk 1160 to educate listeners on many topics related to the daily operation of their business.

Evelyn and John were interested in speaking with me about PR and marketing considerations before selling a business. Understandably, business leaders focus primarily on the legal and financial aspects of prepping for a sale, but certainly PR, marketing and branding should have a seat at the table when a company is planning an exit.

In Segment 1 of this podcast, we spoke about my experience with one of my previous companies and the role of brand equity when considering an exit.

Look for Segment 2 next week: In the Exit Game, Don’t Bench the Promoters.

Enjoy!

Peter Baron

Although Peter began his career with a large PR agency in NYC, he ultimately found his way to the warm and sunny South and made it home. True to our agency name, he is one connected guy—some folks think he knows pretty much everyone in the Atlanta tech community.

Recent Posts

New Rules Of Engagement: How Social Has Transformed PR

Just as it’s become part of our everyday lives, social media is completely reshaping public…

2 weeks ago

B2B Brands: It’s High Time To Invest In Video — Here’s Why

The way people consume content is changing fast. With shorter attention spans and an overload…

2 weeks ago

Why Emotion Wins In B2B Content Marketing

Humans are wired to respond to emotions. Even in B2B content marketing—where logic and data-driven…

2 weeks ago

Crisis Ahead? 5 Critical Steps For Staying In Control

B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or…

1 month ago

Paid Vs. Organic: Should I Focus On Digital Ads Or SEO?

For B2B marketers, striking the right balance between paid digital advertising and organic search is…

1 month ago

Carabiner Ranked #5 Among Atlanta’s Largest PR Firms

We’re excited to share some big news—Carabiner Communications has been named the fifth largest public…

1 month ago