Peter Baron

Venture Atlanta: Heavyweights Declare Us Among the Top Five U.S. Startup Cities

I posted last month about the Venture Atlanta Entrepreneur’s Reception as a preview to this year’s Venture Atlanta event, held…

11 years ago

New Survey Reveals Impact of Content Marketing on B2B Brands

The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing…

11 years ago

The Direct Line between Compelling Content and Short-Term Growth

I recently talked with execs at a company that had just received a healthy dose of financing. These good people…

11 years ago

Presenting to Investors: It’s What They Need to Hear, Not What You Want to Say

Last Thursday evening, I attended the Venture Atlanta Entrepreneur’s Reception, thrown by Silicon Valley Bank for the 32 entrepreneurial CEOs…

11 years ago

8 Websites for Startups to Get Free Publicity

Every new company knows that exposure is vital to business success. Without it, your customers and other stakeholders, such as…

11 years ago

Google Debuts New Gmail Categorization Feature, But Is It Curtains For Your Company’s Marketing Emails?

Earlier this year, Google began rolling out its new email categorization functionality for Gmail. Using new Inbox tabs, messages are…

11 years ago

How To Create Customer Connections That Keep Them Smiling

I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always…

11 years ago

National Small Business Week Panel Offers Tips for Managing Online Reputation

We just wrapped up another annual National Small Business Week sponsored by the U.S. Small Business Administration, and while there…

11 years ago

Atlanta’s Startup Community Embraces Enterprising Youth

Like many of you, I attended a standing-room only Startup Day Atlanta last week. Flashpoint and Hypepotamus were the sponsors…

11 years ago

Not All Customers Are Created Equal: Four Tools for New Brands to Find the Right Buyers

Over the years I’ve had the opportunity to watch as well as take part in the launch of hundreds of…

11 years ago