Peter Baron

Can passion for helping a community be the basis for starting a company?

I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community…

10 years ago

The Entrepreneur and the Jedi Mind Trick Selfie

Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control…

11 years ago

Can You Tell Your Story as Well as Your Customers Can?

Carabiner recently developed a case study to serve as a basis for marketing outreach on a client’s behalf. The task…

11 years ago

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

11 years ago

Is LinkedIn’s New Publishing Feature Right For You?

LinkedIn is the ultimate networking platform for professionals. But many think of it primarily as a platform for promoting their…

11 years ago

Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way?

The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of…

11 years ago

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…

11 years ago

My 2014 Prediction: The Great Marketing U-Turn

What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner…

11 years ago

Grateful

My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to…

11 years ago

Want More Success Transforming Leads into Revenue? Personalize the Experience

I’m seeing first-hand that B2B buyers’ expectations are changing. Driven by the fact that they are and will forever remain…

11 years ago