Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and…
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of…
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors…
Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s…
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the…
We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is…
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel…
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B…