Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and…
The traditional buying cycle is no longer a linear process. Online marketing content has empowered buyers to take a DIY…
The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients,…
Today, marketers are digging deeper into understanding their buyers by learning more than what’s on the surface. Identifying characteristics beyond…
Marketing automation and CRM solutions provide insightful metrics, however, it’s important for you not to rely solely on these numbers…
These days, we know that content is essential for building your business. But what kind of content should you create?…
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really…
In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about…
Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook…
Have you ever gone on a hike and lost your way? The best way to avoid getting lost is to…