Let’s be honest—coming up with new and engaging social content can be a bit of a grind. While we know that social channels are an effective way to connect with customers and prospects, it can be time-consuming and even downright challenging to consistently come up with posts that resonate and support your business objectives.
This is why we’re offering eight social content ideas that can help spark inspiration for your next posting calendar:
What are the hot topics and trends in your industry? Use your company’s subject matter experts to offer their perspectives and predictions, and give actionable advice. For example, share a recent third-party published article on one of these topics with commentary from your SME. (To learn more ways to utilize your SMEs in marketing, read our post here.)
Social platforms are ideal for sharing bite-sized versions of case studies to demonstrate how your product or service makes a tangible impact. Consider posting quotes or statistics from the case study, with the ability for readers to click-through to get the full story on your website.
Engage your audience by asking their opinion through polls or surveys. For example, LinkedIn offers a built-in tool for this, making it easy to collect and share data. This is a great way to jumpstart social discussion.
Show your audience what goes on behind the curtain at your company. This can be in the form of office photos, product development sneak peeks, or preparations for events like trade shows or user conferences. This helps humanize your brand to make it more relatable.
Short videos that focus on solving common pain points in your industry deliver real value to your audience. Video continues to be popular, with 44% of people preferring to learn about new products this way, and 87% of marketers reporting increased sales from video.
Visual content like infographics and illustrations grab attention and convey complex information more easily. For instance, you could create an infographic about an industry trend or a flowchart depicting the customer journey.
Feature individual employees to highlight your company’s culture and talent. Such posts foster a sense of authenticity and connection, again helping to humanize your brand. (ICYMI, see our most recent Carabiner team member spotlight here.)
Showcasing your clients and partners not only strengthens your business relationships, but also increases the likelihood of your brand being shared within their networks, further expanding your social reach.
Remember, creating engaging social content isn’t about constantly promoting your product—it’s about adding value, building trust, and establishing meaningful interactions with your audience. Also, be sure to monitor performance metrics to see what post types are resonating best and adjust your content strategy accordingly.
If you need help planning your social outreach strategy, including the creation of fresh, regular social content, we can help. Let’s talk today.
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