Categories: PR & Marketing

Why Every Brand Needs a Story that Pops

Today, Kathy Cabrera from Red Clip Video shares a video interview she conducted with iconic Hollywood storyteller Richard Walter, chair of the UCLA MFA Screenwriting program. In the interview, Professor Walter expresses why he thinks every brand needs its own narrative in order to engage an audience of potential customers. Red Clip is an affordable video production company that operates as a strategic multi-media services partner to Carabiner.

Need ideas on how to get your brand’s story started in 2015? Contact Red Clip’s creative team for a complimentary digital story brainstorm.

Here’s to creative digital stories to drive audience engagement in 2015!

Kathy Berardi

Kathy loves strategizing with B2B and tech-focused companies on the best way to share their message and build their brand. And, if you want media coverage, she’s also the agency’s “go to” girl.

Recent Posts

How To Develop Content For Each Stage Of The Buy Cycle

In B2B marketing, the effectiveness of your content strategy often hinges on how well you…

1 week ago

Riding Out The Storm: Lessons From Hurricane Helene

Carabiner VP Sarah Broberg Remnants of Hurricane Helene left a grim mark on parts of…

1 week ago

Can Your B2B Benefit From Fractional Sales & Marketing Leaders?

Congratulations, your B2B is growing. Although you have the CEO position handled, what your business…

1 month ago

8 Great Ideas For Fresh Social Content

Let's be honest—coming up with new and engaging social content can be a bit of…

1 month ago

Thanksgiving 2024: What We’re Thankful For (Video)

Thanksgiving is about more than the feast—it’s a time to reflect on what truly matters.…

1 month ago

8 Ways to Get Greater Opens and Clicks

Email Marketing Best Practices, Part 2: Last month, we shared our best practices for avoiding…

2 months ago