The Value of Brand Ahead of a Company Sale

When companies think about their brands, among the first things that come to mind are name, colors, logo design, and even a tag line. However, reputation is one of the most important―and most often overlooked―attributes for a brand. Brand reputation refers to how your company is viewed by others, whether it’s customers, prospects, partners or marketplace influencers such as media and analysts. Being able to demonstrate a strong and viable brand in the marketplace helps build value in the eyes of potentials buyers who might be interested in purchasing your company.

On Apr. 19, 2018, our firm’s founder Peter Baron will join a panel of experts to discuss what companies need to consider when planning an exit. In advance of the event―“Prepping the Princess: Is Your Company Ready to Sell?”―Peter sat down with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations about Business in the 21^st Century,” to talk about the role of branding in the exit planning process. Peter’s podcast is one in a six-part series dedicated to the topic of preparing your business for sale. This series leads up to the event* Carabiner Communications is sponsoring on Thursday, Apr. 19, 2018, in Atlanta.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn about the:

• Concept of brand reputation as part of the sale
• Considerations for rebranding
• Elements of a good brand
• Marketing strategies, tactics and assets involved with a rebrand
• Right mix of content to satisfy prospects’ and customers’ information needs

Click here to read the blog on Trusted Counsel’s website and listen to the podcast.

*“Prepping the Princess” is an invitation-only event for C-level executives and business owners. The event will provide substantive information on the key elements, which most every business should possess, to make it an attractive participant at the sale dance, including tax, accounting, legal, and wealth-management considerations. For more information on the event and to request an invitation, please visit preppingtheprincess.com.

Contact us if you need help evaluating your brand to maximize value prior to an exit – even if an exit is years down the road.