social media

B2B Visions: Fuel Mobile Marketing through the Power of Where

In my earlier blog post, “Warming Up for 2015,” I talked about focusing on what you do best and leveraging…

10 years ago

This Year B2B Buyers Increasingly Relied on Social Media. So What’s Your Plan for 2015?

As social networks have become more entrenched in business-to-business (B2B) communications and have garnered more widespread acceptance as viable marketing…

10 years ago

This Ain’t Your Mama’s Meme: How B2B Marketers Can Successfully Tap into this Trend

As B2B companies continue to look for ways to stay relevant and top of mind amid the sea of information…

11 years ago

Feeling Overwhelmed? Consider a Dashboard to Take the Work Out of Social Media Marketing

While social media sites have opened new avenues for better engaging with prospects and customers, the daily grind of keeping…

11 years ago

Social Media’s Role in Product Design and Development

There was a time when companies weren’t the least bit interested to hear what consumers had to say about their…

11 years ago

Social Media’s 10-Year Snapshot: High School Connections, Commerce and…Cat Videos

So what were you doing in 2004? While we were collectively recovering from Janet Jackson’s “wardrobe malfunction” during the Super…

11 years ago

New Metrics for Determining Marketing Success in the Digital Age

Coinciding with the celebration of Carabiner’s 10 years in business, we’re taking a look at how the role of marketers…

11 years ago

Infographic: Celebrate a Decade of B2B Marketing and PR Evolution

Cue the birthday party horns. Let the balloons fly. Light the candles on the cake. Carabiner Communications is celebrating its…

11 years ago

Bring Your Trade Show Online

You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet,…

11 years ago

Didn’t Attend Digital Summit 2014? Here’s the Digital Download!

I just got back from Digital Summit 2014 in Atlanta, which is coined as “the event where industry leaders and…

11 years ago