Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and…
For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…
Email marketing is popular in all its forms, from outright promotional offers to informational e-newsletters. In fact, 81 percent of…
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors…
We’ve touted before the benefits of press release dissemination. Not too long ago, releases were considered a thing of the…
A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a…
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly…
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost…
When I talk with prospects, they’re typically trying to find ways to differentiate themselves and gain the attention of their…