marketing

Inform Your Marketing Programs With Buyer Personas

A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…

2 years ago

5 Ways to Wake Up Sleepy Social Media Efforts

With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…

2 years ago

Should Your Business Be Utilizing Market Research?

When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…

2 years ago

Are Awards Submissions Worth It?

For the most part, the answer is “yes.” When your product or company receives such recognition, it means that an…

2 years ago

High Bounce Rate Got You Down? (And What to Do About It)

A bounce rate sounds like a happy thing, and a high bounce rate should be even more fun, like a…

3 years ago

5 Ways to Get the Most from Working with a Marketing Firm

As we head closer to 2022, many companies may be considering working with a marketing agency next year to make…

3 years ago

6 Tips for Making Your Virtual Conference More Engaging

Due to the ongoing COVID-19 pandemic, virtual conferences and events have become commonplace. And while they can never really take…

3 years ago

How a Dumpster Truck Got Me Thinking About Website Effectiveness

Our basement recently flooded, leaving quite a mess and lots of household items ruined. We had some tossing out to…

4 years ago

Getting Started with LinkedIn Advertising

While LinkedIn advertising can be costlier than other platforms, the results can be substantial. For instance, LinkedIn is 277 percent…

4 years ago

3 Tips for Giving Virtual Event Fatigue the Boot

The pandemic has brought with it many changes, including the temporary halting of in-person meetings due to social distancing requirements.…

4 years ago