marketing

As Our Population Grows Older, So Does Demand For AgeTech

According to the Urban Institute, the number of Americans 65 and older will more than double to reach 80 million…

8 months ago

Q&A With Aarti Sahgal Of Synergies Work

April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with…

8 months ago

Marketing In A Post-Pandemic World

Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world…

9 months ago

Newsjack Your Way To Media Coverage

“Help, I’ve been newsjacked!” Likely, you won’t ever make that cry on a darkened street corner since newsjacking isn’t something…

9 months ago

How SMEs Can Be The Marketer’s Best Friend

In today's competitive business landscape, companies are constantly seeking ways to stand out from the pack and establish themselves as…

9 months ago

6 Marketing Technology Trends To Watch In 2024

Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…

10 months ago

PRSA Releases New Guidance on AI

As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a…

10 months ago

From Hype to Heart: Mastering Authenticity In Marketing

How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…

10 months ago

Why PR Is Essential For Internal Teams Too

To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…

1 year ago

AEC Shadow Summit: Advancing the Science of Building Technology

Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the…

1 year ago