Email Marketing

Dear Customer: Will You be Mine?

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…

6 years ago

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to…

6 years ago

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online…

6 years ago

Three Reasons Why You Should Optimize Email Marketing with Video Now

Today Kathy Cabrera, the founder of Red Clip Video, an affordable video production company that operates as a strategic multi-media…

10 years ago

Avoiding Online Image Copyright Issues

We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and…

11 years ago

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

11 years ago

Open. Click. Bounce

What do your email marketing metrics say about your newsletter's success? Are you average? Above average? It seems there’s always…

11 years ago