Business Strategy

How AI Impacts Marketing Content Creation

Unless you’ve been living under a rock these past months, it’s likely you’ve heard about the breakthrough advancements in artificial…

2 years ago

6 Ways to Enhance Your Blog Content

While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers…

2 years ago

How to Create Effective CTAs

Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…

2 years ago

Inform Your Marketing Programs With Buyer Personas

A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…

2 years ago

Why Your 2023 Marketing Planning Should Start Now

We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors…

2 years ago

Work Smarter, Not Harder: A Q&A With Wendy Ellin

Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s…

2 years ago

Hear Us Out: 7 Tips for Starting Your Own Podcast

While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…

3 years ago

The Role of Digital Automation in Reducing Demands on Healthcare Staff

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some…

3 years ago

4 Reasons Why Your Digital-Marketing Campaign Didn’t Perform

In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…

3 years ago

What Is the Metaverse, and Does It Have a Role in Marketing?

The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down…

3 years ago