Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…
We’re heading into the final lap of 2022—which means the need for a 2023 marketing plan is looming. Such endeavors…
Wendy Ellin is a workplace productivity consultant, international speaker, and the #1 bestselling author of the book “Working From Home…How’s…
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some…
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…
The metaverse is being talked about everywhere, and it seems as though every Big Tech company wants to put down…
In part one of this post, we introduced the concept of credibility marketing. This is something that is becoming increasingly…
Does it cost more to land a new customer or retain an existing one? While statistics show that the cost…