Business Insights

InnovATL: Fueling Atlanta’s Innovation Ecosystem

By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta,…

1 year ago

Staying Sane In The Workplace: 5 Steps For Reducing Stress

The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For…

1 year ago

Making the Case for Case Studies

Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company…

1 year ago

6 Ways to Enhance Your Blog Content

While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers…

2 years ago

How to Create Effective CTAs

Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…

2 years ago

Inform Your Marketing Programs With Buyer Personas

A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…

2 years ago

5 Ways to Wake Up Sleepy Social Media Efforts

With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…

2 years ago

Should Your Business Be Utilizing Market Research?

When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…

2 years ago

Hear Us Out: 7 Tips for Starting Your Own Podcast

While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…

2 years ago

The Role of Digital Automation in Reducing Demands on Healthcare Staff

I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some…

3 years ago