Business Insights

Q&A With Aarti Sahgal Of Synergies Work

April 11 marks the 2nd annual EDDIE Awards, an event hosted by Synergies Work that recognizes and celebrates entrepreneurs with…

1 year ago

Marketing In A Post-Pandemic World

Late last year we passed the four-year mark since the arrival of COVID-19, a sober event that reshaped our world…

1 year ago

6 Marketing Technology Trends To Watch In 2024

Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…

1 year ago

PRSA Releases New Guidance on AI

As Artificial Intelligence technologies continue to be introduced into the mainstream, knowing how and when to use them is a…

1 year ago

From Hype to Heart: Mastering Authenticity In Marketing

How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…

1 year ago

Why PR Is Essential For Internal Teams Too

To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…

2 years ago

AEC Shadow Summit: Advancing the Science of Building Technology

Last week, Carabiner CEO Peter Baron and I were given a glimpse into the future of building technology at the…

2 years ago

6 Marketing Nightmares (And How to Avoid Them)

It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares.…

2 years ago

6 Best Practices for Mastering Omnichannel Marketing

Desktops, tablets, and smartphones, oh my... In our fast-paced digital landscape, customers are interacting with brands across multiple channels, creating…

2 years ago

Venture Atlanta 2023: New Energy & All Things AI

The 16th annual Venture Atlanta 2023 is now in the books, having heralded new technologies and trends to watch as…

2 years ago