By now, you may have heard about the recent launch of InnovATL, a new initiative developed in collaboration with Startup Atlanta,…
The modern workplace can be a fast-paced, high-pressure environment, so it’s little wonder that stress can take a toll. For…
Case studies are one of the most powerful tools available to B2B marketers. They provide an opportunity to boost company…
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers…
Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…
When it comes to understanding your market, research is vital. While you may have some pretty solid assumptions about who…
While activity on some social platforms has reached a saturation point, podcasting continues to be on the rise. In 2021,…
I recently attended the Technology Association of Georgia (TAG) Digital Health Leadership Summit, which brought together experts to address some…