As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an…
In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really…
Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers.…
In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document,…
According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value…
I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community…
Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control…
In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…
The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of…
In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…