Business Insights

Driving with an Eye to the Future

As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an…

9 years ago

Active Learning, Local Involvement, and Beer: Q&A with Entrepreneur, VC Bill Jones

In the 30 years that I’ve worked in the tech and life science sectors in Atlanta, I’ve met some really…

9 years ago

Salesforce’s State of Marketing Report Delivers Key Insights, Recommendations for 2015

Earlier this year, Salesforce released its 2015 State of Marketing Report that delivers marketing insights from over 5,000 global marketers.…

10 years ago

Scrapping Strategic Tactics in Favor of Tactical Strategy

In a previous post, I suggested that the nature of “messaging” has changed so dramatically that the traditional messaging document,…

10 years ago

Marketing Performance: How Do You Measure Up?

According to a recent marketing performance management and measurement survey, 85 percent of marketers feel increasing pressure to measure marketing’s value…

10 years ago

Can passion for helping a community be the basis for starting a company?

I had lunch the other day with a friend who asked, hypothetically, if I thought passion for helping a community…

10 years ago

The Entrepreneur and the Jedi Mind Trick Selfie

Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control…

10 years ago

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

11 years ago

Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way?

The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of…

11 years ago

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…

11 years ago