Even the most engaging marketing content can fail to achieve its goals if it isn’t clear about what it wants…
A buyer persona is a representation of your ideal customer based on market research and gathered data on existing customers.…
With social media now a firmly established tool in the marketing arsenal, most B2B marketers dedicate a solid amount of…
We all pretty much understand by now that video is a desirable component of a marketing strategy. Such content is…
While Instagram is a perennially obvious choice for consumer-focused companies and influencers, B2Bs may be wondering whether the social channel…
While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B…
There is a common misconception about what media relations is and what it entails. While social posts, news releases, and…
In my line of work, I talk to a lot of potential clients about their marketing goals, and lead and…
Most B2B companies are on at least one social platform, but many are just not getting the results they want.…
The COVID-19 pandemic made especially clear the need for telehealth services that can be used to care for people outside…