The Art and Science of Earning Leads

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Judging by the conversations we are having with clients and prospects lately, lead generation is top of mind with many marketers, more so than ever. Most need to generate qualified leads and move those leads into the sales funnel, quickly. However, our experience tells us that this is not a quick process, and it requires a sustained communications effort to deliver leads, who turn into prospects that are moved to take action. In our April newsletter, we offer our insights along with industry articles that can help you better understand some of the important strategies and questions you should consider as you evaluate your own lead generation programs.  Click here to read our latest issue.

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