What do you really know about your customers? Not just as buyers of your products or services, but as people? Looking beyond demographics, job titles and purchase history, you can weave together a broader customer profile that helps inform marketing messages and customer service, just for starters. Gathering more in-depth customer information may require a bit of planning on your part, but it doesn’t necessarily require a big chunk of your budget. In our latest newsletter, we share four ideas for gathering customer insights to create a more relevant brand experience. Click here to read our latest issue.
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