Categories: Case Study

IDology – Thought Leader

CLIENT:

How IDology Reinforced Its Position as a Pioneer and Thought Leader in Identity Verification

Considered an industry leader, IDology delivers real-time, on-demand identity
verification and fraud prevention for organizations operating in the digital environment.
IDology utilized Carabiner to help optimize its profile by growing awareness, reinforcing
its brand reputation, and establishing thought leadership in the space.

Together, IDology and Carabiner built an action plan and integrated program focusing
on strengthening relationships with media, building coverage, and developing
compelling content. As part of these efforts, Carabiner helped promote two annual
IDology research studies that cover perceptions and trends related to identity
verification and fraud. The agency handled media outreach for the reports as well as
their promotion on social channels and the placement of contributed articles leveraging
report data that helped to position IDology executives as experts in the space. The
agency further submitted both the company and its leadership for industry awards, and
drafted over 30 posts for the IDology blog.

Results

From 2017 to 2021, IDology was featured in, mentioned in, quoted in, or contributed byline
articles to leading industry and business publications over 600 times, including:

• American Banker
• Atlanta Business Chronicle
• Dark Reading
• Fintech Nexus
• Global Banking & Finance
• Payments Journal
• Fintech Futures
• The Financial Brand

• SC Magazine
• Security Magazine
• Venture Beat
• Pymnts.com
• Forbes
• CNBC
• Mobile Payments Today
• CFO Dive
• And others…

From 2017 to 2021, IDology and its leadership received nearly a dozen industry recognitions and awards, including:

• Recognized by One World Identity as a Top 100 Influencer in Identity Verification (CEO)
• Security Magazine’s Leading Women in Security (CEO)
• Atlanta Business Chronicle’s Women Who Mean Business (CEO)
• Finovate Award — Best Identity
Management Solution
• CNP Customer Choice Award — Best Mobile Anti-Fraud Solution
• Global Infosec Awards — Next Gen in AI and Machine Learning, Most Innovative in Identity Verification
• Cybersecurity Excellence Award Silver
Winner — Fraud Prevention and Identity
Proofing & Corroboration
• And others…

“Carabiner has been an effective partner in
growing awareness, especially as it relates
to promotion of our primary research studies
which further extends our expert leadership
position in the industry.”

Chris Luttrell, CEO, IDology

James Arrington

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Published by
James Arrington

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