Categories: Startups

Goofy Goggles, and a Strange Finnish Word

Image via atdc.org

The 2016 ATDC Startup Showcase last week was a scene of hubbub and invention. There were robot-enabled teaching devices, an appliance for growing food in your kitchen, a livestock food source made out of icky fly larvae stuff, and a bunch of interesting software and hardware products too. But because of my interest in sales and marketing, three things caught my eye.

The first was a virtual reality demo from Foundry 45, a firm that creates virtual reality experiences for enterprises of all sorts. The demo I saw was of the AT&T security facility. Immediately after donning the goggles, the busy world of the Showcase immediately dropped away and I was inside what looked like a NASA mission control room. I could look up and down and turn 360 degrees to check out the entire facility. The moment the goggles came off, zumpf! I was back to the reality of the Showcase. Cool stuff!

Immediately my marketing mind leapt to implications for clients. I’m now looking for ways to help companies use the technology to give their prospects an experience they could only previously create through a physical visit or at a tradeshow booth.

I also chatted with the folks at Kuvana (Finnish for ‘a picture is worth a thousand words’) and was super impressed with their salesperson empowerment system that fits right into Outlook or Gmail. I can see sales folks loving this technology that gives them visibility to prospect actions from emails they’ve sent all while the salesperson remains within his or her email system.

The third cool technology is from a startup called AUTIT and will help manufacturers and distributors better sell to their customers. See a theme here?

We’re seeing wave after wave of technology for sales and marketing roll in and hit the beach. With each generation of technology, we seem to be getting closer to solutions that are easy to implement, available to smaller companies and quicker to generate results.

These are indeed good times to be searching for ways to add scale, get around roadblocks and build and convert a pipeline.

Peter Baron

Although Peter began his career with a large PR agency in NYC, he ultimately found his way to the warm and sunny South and made it home. True to our agency name, he is one connected guy—some folks think he knows pretty much everyone in the Atlanta tech community.

Recent Posts

Crisis Ahead? 5 Critical Steps For Staying In Control

B2B brands must expect the unexpected. Whether a cybersecurity breach, negative press, product failure, or…

3 weeks ago

Paid Vs. Organic: Should I Focus On Digital Ads Or SEO?

For B2B marketers, striking the right balance between paid digital advertising and organic search is…

3 weeks ago

Carabiner Ranked #5 Among Atlanta’s Largest PR Firms

We’re excited to share some big news—Carabiner Communications has been named the fifth largest public…

3 weeks ago

4 Effective Ways To Nurture Leads

With complex B2B sales cycles and increasingly discerning buyers, it’s not enough to just generate…

2 months ago

How To Make Customer Service A True Differentiator

When speaking with prospective B2B clients, one of the things we often ask is “what…

2 months ago

Start 2025 Strong With Better Sales And Marketing Alignment

As the new year begins, aligning your sales and marketing teams is just as important…

2 months ago