Evelyn and John were interested in speaking with me about PR and marketing considerations before selling a business. Understandably, business leaders focus primarily on the legal and financial aspects of prepping for a sale, but certainly PR, marketing and branding should have a seat at the table when a company is planning an exit.
In Segment 4 of this podcast, we spoke about the importance of a brand promise, and how to deliver on it.
If you missed any previous segments, you can listen to Segment 1 here, Segment 2 here, and Segment 3 here.
Enjoy!
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