Categories: Business Strategy & Insight

In the Exit Game, Don’t Bench the Promoters

I recently sat down with Evelyn Ashley, Managing Partner, and John Monahon, Partner, of Trusted Counsel, a corporate and intellectual property law firm in Atlanta. Evelyn and John produce In Process, a bi-weekly radio broadcast on Newstalk 1160 to educate listeners on many topics related to the daily operation of their business.

Evelyn and John were interested in speaking with me about PR and marketing considerations before selling a business. Understandably, business leaders focus primarily on the legal and financial aspects of prepping for a sale, but certainly PR, marketing and branding should have a seat at the table when a company is planning an exit.

In Segment 2 of this podcast, we spoke about the importance of not leaving the PR and marketing teams on the bleachers when an exit is being planned.

If you missed Segment 1, you can listen to it here.

Look for Segment 3 next week: In the Exit Game, Brand Reputation Matters.

Enjoy!

Peter Baron

Although Peter began his career with a large PR agency in NYC, he ultimately found his way to the warm and sunny South and made it home. True to our agency name, he is one connected guy—some folks think he knows pretty much everyone in the Atlanta tech community.