Envision partnered with Carabiner Communications to create an instructional video that would introduce VPIT to ER providers, nurses, and hospital administrators, illustrating how the telehealth solution is used in the treatment process to provide faster care to patients. The video was animated to eliminate the need for actors and efficiently convey key features and benefits of the VPIT program, helping to control production costs. The animation also ensured the video would capture greater notice compared to traditional forms of communication, such as a memorandum, and eliminated the need for an Envision representative to conduct live presentations at each partnering hospital.
Envision provided the script and Carabiner’s video production staff developed the storyboard. Once those components were approved, Carabiner then produced the two-and-a-half-minute video. Special care was taken to reflect diversity among both the ER staff and patients, including not just race and gender but body weight and age variances, to reflect realistic scenarios.
The storyboard-to-finished-product process took place over a six-week period. To date, the video has been used at Envision’s Annual Clinical Summit and at four of its partnering hospitals, and is also posted to Envision’s Department of Virtual Health SharePoint site.