PR & Marketing

Hands-on Science Laboratory at Georgia World Congress Center

If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For…

11 years ago

Is Media Relations a Dying Breed?

We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and…

11 years ago

Three Tips for Creating More Effective Surveys

Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights…

11 years ago

My 2014 Prediction: The Great Marketing U-Turn

What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner…

11 years ago

Three PR and Marketing Trends for 2014

We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I…

11 years ago

Grateful

My immersion in Atlanta’s technology scene started over 20 years ago, and during that time I’ve had unique opportunities to…

11 years ago

Are You Throwing Away Media Hits Like a Half-Eaten Banana? Five Quick Tips to Get Maximum Content Value

Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate…

11 years ago

New Survey Reveals Impact of Content Marketing on B2B Brands

The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing…

11 years ago

Open. Click. Bounce

What do your email marketing metrics say about your newsletter's success? Are you average? Above average? It seems there’s always…

11 years ago

How Well Does Your Agency Listen to You?

Just recently, I was in the market for a new car – or more specifically, a “new to me” car:…

11 years ago