PR & Marketing

The (Unrequited) Love Affair Between PR and Sales

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes…

7 years ago

The B2B Buying Disconnect: What Buyers Trust, and Don’t

Trust is of higher importance for your brand than ever before. It has become increasingly difficult to answer the question,…

8 years ago

Merging High Tech with High Touch

A recent McKinsey study suggests that 45 percent of knowledge work activity can be automated – a startling statistic for…

8 years ago

What B2B Can Learn from B2C

B2B marketers must adapt to the changing ways their target customers interact in the online world. To help, we offer…

8 years ago

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks…

8 years ago

Put Social Selling to Work

Learn how to put social selling and content marketing to work for your business, making your social network a driving…

8 years ago

Driving with an Eye to the Future

As technology drives us ahead, Peter Baron provides advice to the marketing strategist on embracing new ideas and keeping an…

9 years ago

Are You Ready for the New Year? Top Trends Shaping Your Marketing in 2016.

With 2015 quickly winding down, we have taken a look at what's in store for marketers as we move into…

9 years ago

Three Ways to Use Video This Holiday Season

The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients,…

9 years ago

Three Golden Rules for Effective Content Marketing

These days, we know that content is essential for building your business. But what kind of content should you create?…

10 years ago