PR & Marketing

Building Trust in a Skeptical World

Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit…

6 years ago

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to…

6 years ago

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online…

6 years ago

The Value of Brand Ahead of a Company Sale

Our firm’s founder Peter Baron speaks with Evelyn Ashley and John Monahon, hosts of the podcast show “In Process: Conversations…

7 years ago

Micro-Influencer Marketing in Healthcare

Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a…

7 years ago

Five Signs It’s Time for a Rebrand

Whether your company is young or well established, sometimes events change. Perhaps your customer needs have evolved, or your service…

7 years ago

Seven Ways to Grow Customer Love

Complacency is a killer in any relationship. Here are a few suggestions on how you can turn up the heat…

7 years ago

We’re Checking It Twice: 2018 Checklist for Marketers

As marketers are making plans for 2018, here are some of the important programs we think they should consider combining…

7 years ago

How PR Helps Build Trust

A harsh reality for today’s CMOs is lack of public trust in most brands, and it’s infiltrating into many of…

7 years ago

The (Unrequited) Love Affair Between PR and Sales

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes…

7 years ago