Those of us in marketing understand that two things move quickly: technology advancements and changes in customer expectations. These two…
How many times have marketers been given the advice to “be authentic”? Authenticity is a buzzword that seems to pop…
To be competitive, companies of all sizes invest in external public relations to build brand reputation, establish thought leadership, and…
It’s nearly Halloween, so we’re setting the stage for some major chills in the form of marketing and PR nightmares.…
There is little denying the use of artificial intelligence will only proliferate as it continues to reshape the way we…
According to research firm Forrester, over the past three years, the total number of interactions that buyers require in order…
The first goal of any news announcement is to disseminate it to the broadest audience in an efficient manner, which…
The art of effective communication holds power, and the press release remains a tried-and-true method for disseminating news and capturing…
While blogging is an important part of any successful online marketing strategy, writing blog posts is a task many marketers…
Hard to believe it’s January—and for many of us, time to compile a new marketing plan to guide activities and…