Marketing Automation

6 Tips for Better Email Marketing

Email marketers are in constant competition for subscribers' time and attention. How do you break through the noise? We'll give…

5 years ago

Email + Social = The New BFFs

Email vs. Social—which one is more important and will generate the most revenue? The short answer, both! It's no longer…

5 years ago

Dear Customer: Will You be Mine?

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…

6 years ago

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to…

6 years ago

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online…

6 years ago

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks…

8 years ago

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

11 years ago

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…

11 years ago