Lead Generation

Dear Customer: Will You be Mine?

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…

7 years ago

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to…

8 years ago

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online…

8 years ago

Micro-Influencer Marketing in Healthcare

Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a…

8 years ago

We’re Checking It Twice: 2018 Checklist for Marketers

As marketers are making plans for 2018, here are some of the important programs we think they should consider combining…

8 years ago

The (Unrequited) Love Affair Between PR and Sales

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes…

8 years ago

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks…

9 years ago

Put Social Selling to Work

Learn how to put social selling and content marketing to work for your business, making your social network a driving…

9 years ago

Modern Marketing Needs Modern Sales

Are you embracing a modern marketing approach while your sales team struggles to keep up? It’s important for marketing and…

10 years ago

Buyers Are Moving Out of the Traditional Sales Funnel—How You Can Still Reach Them with the Right Content at The Right Time

The traditional buying cycle is no longer a linear process. Online marketing content has empowered buyers to take a DIY…

10 years ago