Lead Generation

Email + Social = The New BFFs

Email vs. Social—which one is more important and will generate the most revenue? The short answer, both! It's no longer…

5 years ago

How to “Kondo” Your Marketing: Declutter, Refresh & Reenergize

Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform…

6 years ago

Dear Customer: Will You be Mine?

Have your marketing automation practices hit a rough patch with your customers? Are you having a hard time breaking through…

6 years ago

Is the Marketing Pendulum Swinging? (Part 2 of 2)

In Part One of this series, we looked at the rise and possibly the decline of email marketing due to…

6 years ago

Is the Marketing Pendulum Swinging? (Part I of 2)

According to a survey of 244 marketers, 45 percent of respondents said email was one of the most effective online…

6 years ago

Micro-Influencer Marketing in Healthcare

Healthcare marketing can be a challenge when gatekeepers surround decision makers. Read how we helped a healthcare client leverage a…

7 years ago

We’re Checking It Twice: 2018 Checklist for Marketers

As marketers are making plans for 2018, here are some of the important programs we think they should consider combining…

7 years ago

The (Unrequited) Love Affair Between PR and Sales

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes…

7 years ago

Infographic: Highlights from the Last Dozen B2B Storytelling Years

What are the big communications trends over the last 12 years? Our newest installment of the B2B Storytelling Infographic picks…

8 years ago

Put Social Selling to Work

Learn how to put social selling and content marketing to work for your business, making your social network a driving…

8 years ago