Business Strategy & Insight

Can You Tell Your Story as Well as Your Customers Can?

Carabiner recently developed a case study to serve as a basis for marketing outreach on a client’s behalf. The task…

11 years ago

Treating the Customer as an Individual

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

11 years ago

Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way?

The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of…

11 years ago

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…

11 years ago

New Year, Better Organization: Does Your Business Need an Intranet?

Outside of client related activities, I spent a large portion of 2013 dedicated to the creation of our agency’s first…

11 years ago

My 2014 Prediction: The Great Marketing U-Turn

What’s a blog without year-end predictions? After Dana took her turn in our last post, I peered into the Carabiner…

11 years ago

Three PR and Marketing Trends for 2014

We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I…

11 years ago

Got Deadline Drama?

Deadlines are part of life. Here are three steps for surviving them and making them less of a hassle. No…

11 years ago

New Survey Reveals Impact of Content Marketing on B2B Brands

The latest report on content marketing for B2B companies finds that 93 percent of these organizations rely on content marketing…

11 years ago

How To Create Customer Connections That Keep Them Smiling

I recently shared some thoughts on how many companies, at least at the time of their initial launch, don’t always…

11 years ago