Kathy Berardi

Are You Throwing Away Media Hits Like a Half-Eaten Banana? Five Quick Tips to Get Maximum Content Value

Back in the days of yore – you know, the late ‘90s – I was an intern for a corporate…

11 years ago

Gamifying Your Website: Attracting Leads and Keeping Them There Can Be Fun!

No matter whether you’re trying to get your kids to eat their vegetables or motivate your company’s website visitors to…

11 years ago

B2B Video: It’s Not About Going Viral – It’s About Being Relevant

As far back as 2008, online video for marketing was “trending” as becoming an important medium. Five years later, the…

11 years ago

Tips for Increasing the Value of Marketing Infographics

By their very nature, infographics – graphic visual representations of information, data or knowledge – make for great content in…

11 years ago

Social Media – Key Marketing Tactic for Staying Competitive

Carabiner's Director of New Media, Kathy Cabrera, interviews Marva Bailer of IBM’s NA Smarter Planet Industry Leader Software Group (on…

11 years ago

Social Media: The Fundamental B2B Customer Engagement Tool

One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces…

12 years ago

SoCon13: Highlights and Key Takeaways for B2B Business Owners

Several Carabiners attended this year’s SoCon, the Southeast’s longest-running social media conference. The event included an interactive keynote panel of…

12 years ago