Kathy Berardi

Kathy loves strategizing with B2B and tech-focused companies on the best way to share their message and build their brand. And, if you want media coverage, she’s also the agency’s “go to” girl.

The Continued Rise of B2B Influencer Marketing

While influencer marketing has been big in the consumer world for a while, it’s also on the rise in B2B…

2 years ago

5 Things B2Bs Must Know for Better Media Relations

There is a common misconception about what media relations is and what it entails. While social posts, news releases, and…

2 years ago

The (Unrequited) Love Affair Between PR and Sales

It’s the same old love song popularized by Janet Jackson in 1986: “What have you done for me lately?” Sometimes…

7 years ago

Three Ways to Use Video This Holiday Season

The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients,…

9 years ago

Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking

In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about…

9 years ago

5 Tips to Produce Interview-Style Videos Like a Pro

Year over year, use of video among B2B U.S. companies is steadily climbing. The 2015 B2B Content Marketing Benchmarks, Budgets…

9 years ago

B2B Video Doesn’t Have 2B Boring

I recently saw a fantastic infographic that illustrates how video is becoming an exploding medium for b2b marketers in 2015.…

10 years ago

A “TIP” for Keeping Your Video Resolutions in 2015

Today, we’re featuring a guest blog from Kathy Berardi of Red Clip Video, a strategic multi-media services partner to Carabiner. If…

10 years ago

Why Every Brand Needs a Story that Pops

Today, Kathy Cabrera from Red Clip Video shares a video interview she conducted with iconic Hollywood storyteller Richard Walter, chair of the UCLA…

10 years ago

Smart Video Marketing at B2B Trade Shows

Today, we’re featuring a guest blog from Kathy Cabrera of Red Clip Video, a strategic multi-media services partner to Carabiner. Kathy shares…

10 years ago