Dana Cogan

Three Tips for Mastering the Art of Storytelling in the Digital Age

There’s a big difference between a direct product pitch and what we at our agency refer to as “storytelling.” The…

10 years ago

Bring Your Trade Show Online

You might initially think that trade shows and social media are opposites. One’s an old-fashioned, feet-on-the-floor physical meet and greet,…

11 years ago

Avoiding Online Image Copyright Issues

We all know that images – photos, graphics, even animated GIFs – can significantly up the appeal of websites,blogs and…

11 years ago

Best Practices for Content Marketing

Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different…

11 years ago

Is Media Relations a Dying Breed?

We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and…

11 years ago

Three Tips for Creating More Effective Surveys

Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights…

11 years ago

New Year, Better Organization: Does Your Business Need an Intranet?

Outside of client related activities, I spent a large portion of 2013 dedicated to the creation of our agency’s first…

11 years ago

Three PR and Marketing Trends for 2014

We’re nearing the end of another year, which gets us all thinking about what changes 2014 might bring. While I…

11 years ago

Got Deadline Drama?

Deadlines are part of life. Here are three steps for surviving them and making them less of a hassle. No…

11 years ago

How Well Does Your Agency Listen to You?

Just recently, I was in the market for a new car – or more specifically, a “new to me” car:…

11 years ago