Best Practices for Content Marketing

11 years ago

Content marketing is a super buzzword these days, but do you absolutely know what it is? And how it’s different…

Hands-on Science Laboratory at Georgia World Congress Center

11 years ago

If you’re like most people, your most vivid memory of science class in high school is dissecting a frog. For…

Treating the Customer as an Individual

11 years ago

In my year-end blog post, I predicted that 2014 would be the year of the great marketing U-turn – the…

#SoCon14 Mash Up: Lessons Learned from the Southeast’s Largest Social Media Un-Conference

11 years ago

For the sixth year running, Carabiner was out in full force at SoCon, the Southeast’s largest social media “un-conference.” At…

Is LinkedIn’s New Publishing Feature Right For You?

11 years ago

LinkedIn is the ultimate networking platform for professionals. But many think of it primarily as a platform for promoting their…

Is Media Relations a Dying Breed?

11 years ago

We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and…

Crowdfunding: Is Entrepreneurial Acceleration Headed Our Way?

11 years ago

The more I look into crowdfunding, specifically the coming of equity crowdfunding, the more I’m intrigued by the democratization of…

No Free Lunch: The Importance of Paid Social Media

11 years ago

It couldn’t last forever. Social media has finally grown up and realized it had to get a real job. What…

Three Tips for Creating More Effective Surveys

11 years ago

Online surveys can be used to achieve many objectives, from engaging audiences and driving website traffic to collecting valuable insights…

Going forward, we’ll realize that “marketing automation” is really “marketing assistance”

11 years ago

In my December blog post, I predicted that 2014 would be the year of the great marketing U-turn. My third…