Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking

Lead Gen & Video Marketing: The Top Three Questions B2Bs Should Be Asking

In my discussions with marketers about their content plans and lead generation strategies, I find that many ask generalities about the video production process, yet don’t inquire about the actual role of video in the B2B sales and marketing food chain. Here are the top three questions marketers should be asking of themselves, their teams and their video marketing specialist in order to develop content with impact.

Don’t Pooh-Pooh Podcasts Just Yet

Don’t Pooh-Pooh Podcasts Just Yet

Podcasting has been around for more than a decade, but it just hasn’t caught the same explosive fire as Facebook or Twitter. However, the podcast’s time may have finally come. If your B2B brand has been ignoring the podcast as a viable content marketing tool, it might be time to reconsider.