5 Tips to Produce Interview-Style Videos Like a Pro

5 Tips to Produce Interview-Style Videos Like a Pro

Year over year, use of video among B2B U.S. companies is steadily climbing. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends survey found that 76 percent of B2B companies in North America are using video, compared to 63 percent the year before. Clearly, savvy marketers are incorporating video into the marketing mix and reaping the benefits. But it’s not always easy to get it right.

Is Media Relations a Dying Breed?

We are often asked this question here at our agency, particularly by our clients who are budgeting their PR and marketing spend. Should they still be earmarking funds for traditional media? With the rise of social media, aren’t press releases and journalist interviews...